🧑‍🤝‍🧑Meet the Team

Sport Value Market is built by a team of seasoned entrepreneurs, builders, and sports fanatics with deep expertise across iGaming, crypto, AI, and professional sports.

We’re not just launching a product — we’re building a movement for on-chain fandom and fan-owned sports economies.

🔹 Founders

Christophe PopovFounder Ex-CTO at Football Index, with years of experience at the intersection of sports trading, tech, and product innovation.

Kerel VerwaerdeFounder, COO Formerly at Bybit. Brings extensive operational and scaling experience from top-tier exchanges and tech startups.

Milena DimitrovaFounder, CMO Ex-Betfair with deep expertise in AI, data, and growth. A Web3-native marketer driven to bridge sports culture and crypto.


🔹 Core Contributors

Neda KalchevaCTO Serial entrepreneur, AI and iGaming expert. Ex-William Hill and The Stars Group, with decades of technical leadership.

Marcel IsakowitzStrategy & Sports Partnerships Professional football player, coach, and serial entrepreneur in sports tech. Deeply embedded in the athlete community.

Jamie Oliver-NorthProduct & Business Development Formerly at Chilliz. Combines Web3 experience with recruitment and IT service background to grow partnerships and community.

Ali MoradkhaniBusiness Development Ex-Google, Muay Thai fighter, and passionate builder of grassroots communities. Focused on strategic growth and culture.

Bruce GambleiGaming Strategy & BD Owner of CONEXUS, brings decades of business experience across iGaming and entertainment verticals.


This diverse team — combining Web3-native vision, real-world sports experience, and proven tech execution — is building the protocol that will redefine fan engagement and athlete value.

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